Taco Bell/KFC partners with Titus Mountain Terrain Park Program

February 14, 2017

Malone, NY – Taco Bell/KFS of Malone has become the official sponsor of Titus Mountain Terrain Parks, known as Moon Valley Parks in the terrain park community. The sponsorship will help to create an elevated park experience for skiers and riders to enjoy at Titus Mountain Family Ski Center.

Moon Valley Parks is home to three terrain parks: The Little Tykes Park, Mo's Stash Park, and the newly crowned "Live Más Terrain Park."

Taco Bell of Malone is owned and operated by M&W Foods, Inc. M&W Foods, Inc. owns and operates Taco Bell and numerous other Quick Service Restaurants throughout the state. The sponsorship supports the daily operations of the Park program, including the continual update of park equipment and event and competition needs. The new partnership between Titus Mountain and Taco Bell/KFC will allow the Terrain Park program to grow throughout the next 3 years.

"The Taco Bell brand has always embodied a legacy of progressive menu choices and bold flavors, and we're beyond excited to partner with Moon Valley Parks to help the bold and progressive skiers and snowboarders that terrain parks host," said Ray Aley, Franchisee.

The partnership is also a boost for local youth in the area who frequent the park. "Our local company is also deeply engrained in supporting community activities, and this is another way that we are giving back to both the members of our local communities and the businesses within them," said Aley. In addition to this sponsorship, Aley and his other restaurants, including Dunkin Donuts, are large supporters of Adirondack for Kids.

Staff at Titus Mountain are excited to embrace the partnership and see their park program flourish after it has already grown rapidly in the past two years.

Titus Mountain recently hosted two Freestyle Competitions as part of the Empire State Winter Games (ESWG) for the second year. "We have a phenomenal park crew, all the way from our awesome groomers to the guys dreaming up features. Our latest course for the ESWG cements that fact into history," said Brittany Taylor, director of marketing at Titus Mountain. "Getting the support from M&W and Taco Bell is just another way to legitimize the Moon Valley Parks name and create a bright future for the program."

Resort visitors will see increased Taco Bell brand presence, from park event days and park features to marketing collateral and social media.

More information about Moon Valley Parks, their events, and the Taco Bell sponsorship can be found online at www.titusmountain.com/moon-valley-parks. Remember to "Live Más" at Titus Mountain!

About Titus Mountain Family Ski Center

Titus Mountain is a locally owned and operated Family Ski Center nestled in the Foothills of the Adirondacks. With 3 interconnected mountains, and 50 trails, glades, and features, Titus Mountain has trail for trail, glade for glade, the best skiing value around. Open 7 days a week and night skiing available 3 nights a week, Titus Mountain has the longest ski day in New York. On Mountain services include 2 lodges, 3 dining areas, mountain rentals, ski and board tuning, and an IBC ski store.

About Taco Bell Corporation

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. The brand encourages its fans to "Live Mas" and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company's Top 10 Most Innovative Companies in the World.

Titus Mountain Terrain Park