News

Purchase Amenity Tickets Here

Open for Summer Fun!

7 Days a Week through Labor Day 

Roseland Waterpark Now Open Daily

CANANDAIGUA, New York (July 2, 2021) –

Roseland Waterpark is thrilled to announce that they are moving into a full 7-day operating schedule. The park will be open 7 days a week from 11am – 6pm. Attraction operation status may vary based on staff availability. Admission tickets are available for sale online and guests can save up to $5 when they purchase in advance of their visit. Roseland Waterpark recommends purchasing tickets online in advance to avoid disappointment.

Summer Camps Begin July 5

Register Today

Roseland Waterpark Opened Today For Their 20th Operating Season

CANANDAIGUA, New York (June 25, 2021) –

Roseland Waterpark opened today, Friday, June 25th, for their 20th operating season. Guests began lining up at the admission office well before the gates opened at 11am.

“It’s exciting to be here!” exclaimed Brandon Wolfenden a guest visiting Roseland Waterpark from the Syracuse area. “It’s the first day off from school, what a way to kick off summer vacation!”

The Countdown to Cool Has Begun, Roseland Waterpark Announces Opening Date

CANANDAIGUA, New York (June 18, 2021) –

We are thrilled to announce that Roseland Waterpark will open Friday, June 25th for the first day of its 20th operating season, an exciting milestone after being unable to open in 2020 due to the COVID-19 pandemic.

Windham Mountain Hires Peter Calabria as Director of Finance

Windham Mountain, Windham, NY (June 17, 2021) –

Windham Mountain is pleased to announce that Peter Calabria has joined the senior leadership team in the role of Director of Finance. Calabria will head the accounting and finance department, while bringing over 16 years of management and practical application of complex accounting standards and industry regulation in varied industries, including financial services, manufacturing, and wholesale/retail.

Weekly Announcements:

Click Here for Attraction Hours of Operation

Reminders:

The Town of Virgil Hope Lake Park-

Weekly Announcements:

Click Here for Attraction Hours of Operation

Check this PDF out of Memorial Day Weekend Happenings up in the Whiteface-Lake Placid Area.

Summer Fun Begins June 5

Adventure Tickets Now On Sale 

Windham Mountain Announces Over $4 Million in Capital Improvements

Snowmaking upgrades, addition of environmentally friendly groomer, revamped children’s center among key items to elevate guest experience

OR Click Here To Book This Package Online

Last Snow Melts At Bristol Mountain

CANANDAIGUA, New York (May 18, 2021) –

On May 18, 2021 the last patch of snow finally melted in the HighPoint Terrain Park marking the official start of spring at Bristol Mountain. The skiing and riding season officially concluded at Bristol Mountain on April 4, 2021 after 115 successful days of skiing and riding.

Summer Camp Registration Is Open

Camps Begin July 5

West Mountain Program Signup Discount Deadline 4/15

Save On '21-'22 6-Week Program Registration

Discount Deadline 4/15

Don't forget to register for our '21-'22 6-Week Programs before 4/15 (midnight) and save!

Greek Peak Mountain Resort is wrapping up their ski season Wednesday April 7th, however they still have other activities including their Mountain Coaster and Zip Lines and more at their Adventure Center. Mountain Biking begins in May!

Bristol Mountain Announces The Conclusion Of The 2020-21 Season

CANANDAIGUA, New York (April 5, 2021)

After 115 successful days of skiing and riding, Bristol Mountain has announced the end of their 66th operating season. Presented with the challenge of operating during the COVID-19 pandemic, Bristol Mountain was able to successfully make changes to their operation to accommodate for physical distancing and guest safety including mandatory face coverings, having guests use their vehicles as their lodge, and minimizing time spent indoors.

Spring Skiing and Specials are Here

4-Hr & 8-Hr Discounted Tickets Mon-Sun

-The Olympic Museum and Olympic Center Store are now closed temporarily, until re-opening in their temporary location during construction. We will have a re-opening date soon once relocation to the Conference Center is finished.

Now Booking Groups for Spring/Summer Field Trips, Group Outings, and More!

Golf or Ski? You Decide!

Take advantage of discounted rates!

There's something special happening at the Peak this weekend:

The Upper Golf Course will open for the season this Saturday,

AND we expect to have all 26 trails open for skiing & snowboarding.

No matter how you choose to Experience The Peak,  

be sure to take advantage of the beautiful weather!

Wear Green On St Patrick's Day Receive a $30 4-Hr Ticket 

Enjoy Spring Skiing Midweek At West Savings You Do Not Want to Miss!

Chris Lillis Wins Silver At The 2021 Freestyle Aerials World Championships

CANANDAIGUA, New York (March 10, 2021) – On Wednesday in Almaty, Kazakhstan, Pittsford’s Chris Lillis earned a silver medal at the 2021 Freestyle Aerials World Championships. Chris performed a double full – full – double full (5 twists and 3 flips) to earn a score of 133.50, just 1.5 points back from the event’s winner Maxim Burov of Russia.

Bristol Mountain Proud To Recognize Their Award Winning Father-Son Ski Patrol Duo

CANANDAIGUA, New York (March 10, 2021)

Bristol Mountain is proud to announce that a father and son from the Bristol Mountain Ski Patrol were awarded 2020 Eastern Division Outstanding Awards and were both named Runner-Up for the 2020 National Award in their respective category.

Operations Update:

IF YOU'RE READY TO BUY A 2021-2022 SEASON PASS, RAISE YOUR HAND!

21-22 SEASON PASSES ARE NOW ON SALE

Season Passholder Benefits 

Enjoy the Season While it Lasts!

LIFT TICKETS

WEB CAM

TRAILS

Toggenburg is open Tuesday from 10am to 9pm

Midweek Ticket Specials Ski & Save at West!

WEST MOUNTAIN, DEVIN SINGLETARY ANNOUNCE FIRST-EVER TUBER BOWL FOR 2022

Event to attract competitive and novice tubers for championship weekend in early 2022

QUEENSBURY, N.Y. (Feb. 11, 2021) – West Mountain, together with professional football running back Devin Singletary, is excited to announce today the first-ever Tuber Bowl™ happening Saturday, Feb. 5, 2022 at West Mountain, located at the foothills into the Adirondacks in Queensbury, NY

We hope you all are staying safe and healthy!

The Lake Placid Olympic Sites is proud to be hosting the 2021 NWHL Isobel Cup. This event is NOT open to spectators but can be streamed at www.twitch.tv/nwhl for free.

More Trails, More Lodge, More Parking

Now Open

Buy a Season Pass, Ski Free for 2021!

No images? Click here

LIFT TICKETS

WEB CAM

Check out our New :30 Winter Promo Videos

It’s Our 85th Anniversary Season! A little anticlimactic, but it’s all part of growing up!

The Lake Placid Olympic Sites has plenty to offer for the post-Martin Luther King Jr. Weekend travelers. Next week, discounted skating on the Olympic Speed Skating Oval will take place on Tuesday the 19th, Wednesday the 20th, Thursday the 21st, and during the 6:00 pm - 7:30 pm session on Sunday the 24th.

Midweek Ticket Specials Now Available

Ski & Save!

West Mountain offers off-peak ticket specials that will help get you on the mountain at significantly reduced rates. Specials include:

SLIDE INTO 2021!

Ski, Snowboard & Snow Tube until 1:00 am on NYE

Merry Christmas From All of Us at West Mountain

We know this has been a difficult year for many of you, and we understand that for many of you Christmas is going to look and feel much different this year. We pray for happier and healthier days ahead. 

Merry Christmas from all of us at West Mountain 

Health & Safety is Key in 20-21

Important Information to Know

2020-21 Opening Weekend at Toggenburg Mountain! 

Welcome to the 2020-21 snowsports season!  Our Toggenburg snowmakers, with a little help from Mother Nature, have made it possible for us to kick off the winter season this Saturday!  We look forward to welcoming you back for a fun season of skiing and snowboarding at Toggenburg Mountain.   

Announcing West Mountain's Brand New

Mogul Freestyle Development Program 

It’s Time to Get on Snow!
Opening Weekend Is Here
December 12-13, 2020
8:30am-4pm

It’s time to kick off the 2020-21 snowsports season at Greek Peak!  Our staff has been working very hard in preparation for this season to ensure a safe and fun on and off snow experience.  Please help us have an awesome season by embracing the new changes!   This weekend we will open 7 trails this weekend.  More details are below.
 

Bristol Mountain Opens For Their 56th Season Of Operation

CANANDAIGUA, New York (December 10, 2020) –

Bristol Mountain opened for their 56th season of operation at 9am today, Thursday, December 10th. First chair honors went to Lauren Maynard, Mackenzie Kula, and Teddy Kula.

"The skiing was great and it's great to be back on snow!" Lauren Maynard from Victor, NY exclaimed.

Bristol Mountain Opening Day is Thursday!

Opening day for our 56th season of operation will be Thursday, December 10th at 9am. 

The Comet Express Chairlift will be spinning from 9am – 4pm. Upper and Lower Rocket. Advanced skiers and riders only. Terrain will not be available for beginner and intermediate skiers and riders. Bristol Mountain will be open this weekend Friday (December 11th), Saturday (December 12th), and Sunday (December 13th) from 9am – 4pm.

Bristol Mountain Announces COVID-19 Operating Plan

CANANDAIGUA, New York (December 9, 2020) –

Bristol Mountain has announced their COVID-19 Operating Plan for the 2020-21 Season. The Operating Plan follows theNew York State Department of Health Interim Guidance for Ski Facilities During The COVID-19 Public Health Emergency.

Holiday Valley Announces Opening Date

December 7, 2020, Ellicottville, NY…Thanks to Mother Nature’s cold temperatures and snowmaking technology, Dennis Eshbaugh, the President and General Manager of Holiday Valley Resort announced today that the 2020-21 winter season will begin on Thursday morning, December 10th, 2020.

Bristol Mountain Resumes Snowmaking Operations

CANANDAIGUA, New York (December 5, 2020) –

Bristol Mountain resumed snowmaking operations this evening at 7:56pm, hoping to take advantage of the colder temperatures this weekend and early next week.

“With the colder temperatures over the next couple of days It looks like we will have a snowmaking window,” stated Mountain Operations Manager Paul Trippi. “We plan on running the guns as much as we can in our push towards getting the mountain open for skiing and riding”.

Winter is on the Way!

Opening Day Dec 19

Centerplate Selected as New Hospitality Partner for Windham Mountain

Strikes multi-year deal for hospitality, catering and culinary services that will redefine family-friendly guest experience for leading New York State ski resort

Bristol Mountain Begins Snowmaking For The 2020-2021 Season

CANANDAIGUA, New York (November 18, 2020) –

Last night, Bristol Mountain began snowmaking, marking a big step closer to the 2020-2021 operating season.

Holiday Valley to Commence Snowmaking

Holiday Valley to Construct New Chairlift

November 11, 2020, Ellicottville, NY…Holiday Valley Resort has announced plans to construct a new chairlift in 2021. The new lift is a state of the art high speed detachable quad chairlift that will replace the fixed grip Yodeler Quad, built in 2001. The new lift will be supplied by Doppelmayr USA, based in Salt Lake City, Utah. Including installation, the cost of the new Yodeler High Speed Quad is $4 million. 

Save $100 or more when you purchase your Season Pass before November 11!

Get Outdoors this Winter! 
  

We listened to our families and are now offering the Toggenburg Student Flex Pass Program.  A perfect opportunity to get kids and parents outside this winter... 
  

SKI Magazine Readers Rate Holiday Valley 6th in East

Cliffside Coaster at Mt Van Hoevenberg- booking ONLINE only. 
Open & Available Now
OPEN FRIDAY -- SATURDAY – SUNDAY  |  11:00 AM – 4:00 PM

Winter is on the Way

Season Pass Sale Ends 10/31

Cliffside Coaster at Mt Van Hoevenberg- booking ONLINE only.
Open & Available Now
OPEN FRIDAY-SATURDAY – SUNDAY  |  11:00 AM – 4:00 PM

GREETINGS from Plattekill 

West Mountain News

Register before midnight on 10/15 and Save on Adult and Youth 6-Week Lesson Programs and Youth Holiday Winter Camps

Ladies Lift Lesson & Lunch, Masterclass Series for Adults, Mountain Masters, Explorers, Adventurers and Holiday Stay & Play Camps all at Discounted Rates

ROCKET LODGE EXPANSION

GOVERNOR CUOMO ANNOUNCES GRAND OPENING OF CLIFFSIDE COASTER AT LAKE PLACID'S OLYMPIC SPORTS COMPLEX

Year-Round Mountain Coaster is the Longest in the United States 

Photos of the Mountain Coaster Here

Fall Fun With Family & Friends

It has been wonderful to see all the smiling faces enjoying the outdoors this fall.

Join us weekends 9am-3pm through October 18.

Woods Valley has been working hard on getting their new expansion for this coming season. Here are some pictures courtesy of Woods Valley of the hard work going on:

Winter is Magical at West Mountain

Season Pass Discount Deadline 9/30

Experience the magic of winter at West. 20-21 season pass discount deadline ends 9/30

Passholder perks include:

Sky Rides Will Begin At Bristol Mountain On Saturday, September 12th

Canandaigua, NY (September 10, 2020) –

Starting Saturday, September 12th you can enjoy the beautiful autumn colors of the Finger Lakes on a Sky Ride to the summit of Bristol Mountain. The tranquil 15-20 minute ride is for people of all ages to experience views of the Bristol Hills and the valley below.

Leaf-Peeping Season is Here

Visit West Mountain this Fall

FALL SKY RIDES BEGIN THIS WEEKEND!

Enjoy the beautiful autumn colors of the Finger Lakes from the Comet Express chairlift to the summit of Bristol Mountain. This tranquil 15-20 minute ride is for people of all ages to experience the Bristol Hills and the valley below in all its splendor.

The fall leaves are starting to change- which means it’s the perfect time to check out The Whiteface Veterans' Memorial Highway. The Highway is open daily for the season from 8:45 am - 5:30 pm with limited operations. Click below to learn more about how you can enjoy one of the most breathtaking roads in the Northeast!

Winter Season Pass Deadline is 9/30

The Early Bird Gets the Gnar...

Ski season is just around the corner, and like you, we are eager to get outside to ski and ride in the fresh mountain air! If you haven’t purchased your 2020/21 Season Pass yet, you have until Wednesday, September 2 to get the most discounted rate of the season. Be sure to read up on our new 100% SKI3 Assurance Plan so you can purchase your pass with confidence! For more season pass information: https://www.whiteface.com/tickets/whiteface-season-passes

Bristol Mountain Aerial Adventures To Offer Expanded Hours In September

Canandaigua, NY (August 26, 2020) –

In the past Bristol Mountain Aerial Adventures has only been open Friday through Sunday in September, however, with the ever-changing landscape surrounding the school schedule the Aerial Adventure Park has decided to expand its operating hours moving in to the fall. The Adventure Park at Bristol Mountain Aerial Adventures will be open Tuesday through Friday from 1pm until 6pm and Saturday and Sunday from 9am – 6pm during September.

 Bring Me A Higher Love

Magical Moments & Mountaintop Weddings

MUSIC ON THE MOUNTAIN IS HERE - AUGUST 22!

Greek Peak Outdoor Cinema at
2000 NYS Rte 392  | Cortland, NY 13045

20% off lodging 
Call 1-888-602-2369 for information!

Let’s Take The Party Outside!

Celebrate Your Child’s Birthday At West Mountain.

Ontario ARC's Cruisin' for a cause is taking a different road again!

Join them Thursday, August 13th, 2020 at Roseland Waterpark in Canandaigua for a drive-in concert!

DRIVE-IN LIVE AT ROSELAND WATERPARK IS PLEASED TO ANNOUNCE:

Almost Queen: August 22nd
Dark Star Orchestra: September 4th
G. Love & Special Friends: September 5th

Keep Cool While Climbing In The Trees

The region's newest, most unique Aerial Treetop Adventure Park features 6 high ropes courses for beginners and experts and is located at the TOP of the mountain! Take in breathtaking views of the Adirondacks, the Green Mountains of Vermont and the Hudson River as you make your way to the top via the West Express Chairlift -- included in your ticket!

TEST YOUR SKILLS ON SWINGING ROPES, SPIDER-NETS AND ZIP LINES

The Zipline Canopy Tour At Bristol Mountain Aerial Adventures Will Open For The 2020 Season On Saturday, August 1st

Canandaigua, NY (July 29, 2020) –

ORDA Venue Calendar - Updated as of July 27th

Visit their new website for the Lake Placid Olympic Sites where you can find venue information, calendars, activities, etc.

https://lakeplacidolympicsites.com/

As of now they are offering the following attractions to the public:

Greek Peak Outdoor Cinema Hosts Blake Shelton Cinematic Concert Experience

Bristol Mountain Launches Expanded Wedding And Event Offerings

Canandaigua, NY (July 23, 2020) –

Bristol Mountain is pleased to announce the launch of a new brand, Bristol Mountain Occasions to expand their wedding and event offerings. While the mountain has played host to a variety of events and weddings over its 56 years of operation, the resort is thrilled to be able to announce expanded and focused event offerings to its guests.

Access West's 1600 Acres Playland With a Summer Season Pass!

Summer Season Passes Include Unlimited Mountain Biking, Hiking, and High Ropes Adventure for $199! Great for keeping kids and families happy and healthy all summer long!

SUMMER FUN FOR EVERYONE!
Our Reservation Specialists are waiting for your call!
1-800-955-2754

YOUR NEXT ADVENTURE AWAITS!

Climb through the Trees at the top of West in Our New Mountaintop Aerial Treetop Adventure Park Accessed by our West Express Chairlift

Open 7 days a week 9AM-3PM for our Aerial Treetop Adventure Tours (high ropes)

and Birthday Pizza Parties

Great for Beginner to Advanced Climbers

It's the regions newest, most unique adventure park with the most amazing staff!

Great Ideas For Ways To Get Out & About This Weekend

Roseland Waterpark Will Not Operate For The 2020 Season

Canandaigua, NY (July 13, 2020) –

After careful consideration, with only a limited window of summer left, Roseland Waterpark has made the difficult decision to not operate for the 2020 season.

West is Now Open for Summer!

Offering Many Activities That Make Social Distancing Easy & Fun!

YOUR SUMMER ADVENTURE AWAITS!

Reconnect With Nature This Summer at West! Opening July 4!

Open 7 days a week for our Aerial Treetop Adventure Park (high ropes), scenic chairlift rides and hiking, mountain biking, and mountaintop picnic packages.

WELCOME BACK TO BELLEAYRE

Roseland Wake Park Will Open Saturday, June 27th For The 2020 Season
 

Roseland Wake Park will open for the 2020 season on Saturday, June 27th at 2pm. “It’s exciting to be able to open!” Exclaimed Roseland Wake Park Manager Chris Bills. “With the warm weather it’s the perfect time to be outside. We can’t wait to have guests back and get people stoked on wakeboarding”.

The 32nd Annual Adventure Camp Summer Program Will Begin At Bristol Mountain On June 29th

Bristol Mountain is excited to announce that the 32nd Annual Adventure Camp Summer Program will begin on Monday, June 29th. With access to hundreds of acres in a beautiful, country setting, full use of Bristol’s facilities, and a long list of activities planned, the Adventure Camp is looking forward to hosting a lot of fun this summer.

Sky High Adventure Park Opens for the Season

This Weekend Saturday & Sunday 9 am-6 pm

It's Just FUN at Holiday Valley!

Holiday Valley and the Ellicottville area offers many opportunities to be outdoors and explore. Hiking & Biking Trails, E-Bike, 

Golf & Aerial Adventures 

 PLEASE SAVE THE DATE 

 for Fire on the Mountain--Summer Edition on July 3, 2020 to Kickoff the Summer Season at West

More Details Coming Soon!

_______________________

Bristol Mountain Aerial Adventures Has Received Approval To Open On Saturday, June 13th For The 2020 Season

Canandaigua, NY (June 9, 2020) – 

Bristol Mountain Aerial Adventures has received approval from the Finger Lakes Control Group and the Governor’s Office to open for their 2020 operations. The Aerial Adventure Park and Kids Adventure Park will open for the season on Saturday, June 13th at 9am.

Explore West Mountain's Wide Open Spaces this Summer Beginning July 4, 2020 
Online tickets will be available soon!

Send your Kids to Camp at West this Summer

Outdoor Camp offerings include:

WMR's Summer Conditioning Camp for Ski Racers and Sports Enthusiasts 

(ages U12-U19) July 13-17

Get to know more about Bristol Mountain. In our first Question & Answer Broadcast we answer questions like: 

Why is Bristol Mountain so tall?
What was the first trail cut at Bristol Mountain?
How do you make snow?
Do you have to work very hard to keep the snow as long as it lasts?

We're excited to share some information about the mountain with you!

WATCH THE BROADCAST

Do you have a question about Bristol Mountain that you've always wanted answered?

Bristol Mountain will be hosting a question & answer session with information about the mountain and our operations for school aged kids who are home schooling during the pause.

If you're in grades Pre-K -12 submit your questions to us via this form on our website. If your question is selected we will ask you to participate in the broadcast!

Jamesville, NY – SKI NY celebrates 40 years of being “The Voice of New York Skiing”. Incorporated in 1980 as Ski Areas of New York, Inc. (SANY), SKI NY has led its membership through many changes in the ski industry, from snowboarding and climate change to the current Coronavirus crisis. SKI NY’s membership is made up ski areas, ski shops and industry suppliers.

Open for Summer Outdoor Fun on July 4th 

As businesses begin the reopening phases in New York, West has begun the planning stages for a July 4th Summer Opening 

Holiday Valley Suspends Winter Operations

March 16, 2020, Ellicottville, NY…Holiday Valley’s President, Dennis Eshbaugh has announced Holiday Valley’s winter operations will be suspended as of 7:00 PM on Tuesday, March 17, 2020 due to the Corona Virus. Eshbaugh states, “The health and safety of our community members is a top priority at Holiday Valley. In order to minimize risk of exposure and spread of the Coronavirus COVID-19 and to comply with local, state and national regulations we have implemented numerous protective measures.”

Operations Temporarily Suspended at Greek Peak Mountain Resort/ Hope Lake Lodge and Toggenburg Mountain

Cortland, NY (March 16, 2020)

A message from Wes Kryger, President, Greek Peak Mountain Resort, Hope Lake Lodge and Toggenburg Mountain:

For the safety of our guests and staff, and in conjunction with operational constraints from the impact of COVID-19, I have made the decision to temporarily suspend operations at Greek Peak Mountain Resort, Hope Lake Lodge and Toggenburg Mountain at close of business today, March 16 2020. 

Searching for Normalcy

Holiday Valley Operations Update and Message to our Community

The health and safety of our community members is and always has been our number one priority at
Holiday Valley—never more so than now. As the situation around COVID-19 (Coronavirus) continues to
evolve at a rapid pace, we have implemented numerous protective measures.

It is our understanding Cattaraugus County anticipates activating an Emergency Declaration effective on
Wednesday March 18th. Based on this information, Holiday Valley will be operating as follows:

ORDA Suspends Operations of Ski Resorts & Lake Placid Olympic Venues

LAKE PLACID, N.Y. --- The New York State Olympic Regional Development Authority (ORDA) managed ski areas and all its venues will suspend operation at the close of today, Sunday, March 15.

Closures include all Nordic and Alpine ski resorts; Mt. Van Hoevenberg, Belleayre Mountain Ski Resort, Gore Mountain and Whiteface Mountain.

SKI NY Statement on COVID-19

The safety and health of guests and those who work at our member ski areas are a priority of SKI/NY. We know there are many questions about what measures ski areas are taking in regards to the Coronavirus.

Measures include:

The 2020 Freestyle Aerials U.S. National Championships Now Scheduled To Be Held At Bristol Mountain Without Spectators

CANANDAIGUA, New York (March 12, 2020) –

Are you ready for a wedding experience of a lifetime?

Bristol Mountain Announced As The Winner Of The Nationwide I AM A Snowmaker Contest

CANANDAIGUA, New York (January 30, 2020) –

New York Ski Areas Ready for the 2019-20 Season - New Lifts, Looks and Efficiency

October 28, 2019

JAMESVILLE, NY (October 21, 2019) – Ski areas across New York State had a busy summer season in anticipation of the 2019/20 ski season with several ski resorts upgrading snowmaking systems, adding new lifts, and more. Here is a round-up of what’s new for the 2019-20 season:

Central New York and the Finger Lakes

SKI/NY Passport Program Offers Free Lift Tickets & More for 2020 Ski Season

October 28, 2019

JAMESVILLE, NY (October 21, 2019) – SKI/NY aims to introduce more kids to skiing and snowboarding with its Ski & Ride Passport Programs, which offers free lift tickets, discount lessons, and more.

SKI/NY Passport Program Offers Free Lift Tickets & More for 2020 Ski Season

October 28, 2019

JAMESVILLE, NY (October 21, 2019) – SKI/NY aims to introduce more kids to skiing and snowboarding with its Ski & Ride Passport Programs, which offers free lift tickets, discount lessons, and more.